to strengthen research performance, innovate teaching, engage with society, internationalize strategically, cooperate regionally, facilitate business innovation, high tech and green tech, and – most recently and most urgently – integrate AI into research, teaching and services, without losing sight of data protection and intellectual property — all within complex governance structures, participatory organisational cultures and contracting budgets.
In such conditions, strategy development defies planning. At best, it is a process of clarifying orientation under uncertainty. Beyond analysis and mobilizing narratives, it requires the ability to translate insight into coherent, implementable action while being alert to emerging opportunities and risks.
Strategy development is more than defining goals. It is about creating processes in which institutions can reflect, align and act.
I support universities, science organisations and innovation actors in designing and advancing strategic development processes that connect institutional ambitions, organisational realities and external system dynamics.
Strategy development is not only about defining goals.
It is about creating processes in which institutions can reflect, align and act.
Tailored formats addressing key institutional questions, from focused sessions to multi-stage institutional processes.
Supporting leadership teams through critical phases of strategy development by combining institutional analysis, international benchmarking and structured reflection.
Helping leaders address organisational and cultural challenges that influence strategic change.
The aim is to ensure that strategy is not only developed—but understood, shared, owned and implemented.




















Dr. Sybille Reichert
Schützenstr. 54
D – 96047 Bamberg
Berlin Office
Knaackstr. 71
D – 10435 Berlin
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